Sabrina Carpenter’s gourmand-inspired fragrance brand, Sweet Tooth by Sabrina Carpenter, is expanding its retail presence through a new partnership with Ulta Beauty. The deal will see the full Sweet Tooth collection roll out nationwide across Ulta Beauty stores and online, marking a major milestone for the celebrity-backed scent line.
The collection, which features four signature fragrances — Sweet Tooth, Caramel Dream, Cherry Baby, and Me Espresso — will now be available to Ulta customers both in-store and on Ulta.com. The launch will also introduce a new Bite Sized mini edition: 10ml bottles of the four scents designed for on-the-go fragrance lovers. Prices range from $35 to $55 for full-sized bottles, $20 for the minis, and $45 for a Bite Sized coffret set.
Originally launched three years ago in collaboration with Scent Beauty, Carpenter’s line has become known for its playful, dessert-inspired approach to fragrance. “We’re proud to see Sabrina Carpenter’s Sweet Tooth collection launch across Ulta Beauty stores and on Ulta.com, bringing her signature scents to a wide audience,” said Stephen Mormoris, CEO of Scent Beauty. “This milestone not only expands the reach of Sabrina’s playful, gourmand fragrances but also connects her devoted fanbase with Ulta Beauty’s community of beauty lovers always seeking what’s new, expressive, and culturally relevant.”
Ulta Beauty echoed the excitement for the partnership. “We’re thrilled to introduce fragrances from Sabrina Carpenter’s Sweet Tooth collection to Ulta Beauty stores nationwide and Ulta.com,” said Linda Suliafu, vice president of merchandise at Ulta Beauty. “Sabrina’s fragrances tap into the growing demand for gourmand, dessert-inspired scents that feel both playful and elevated. We’re proud to help make this moment possible and deliver unique experiences that bring fans closer to their icons while enhancing beauty discovery across Ulta Beauty’s trend-forward assortment.”
