With the rise of the beauty economy, issues like “hair loss” and “dandruff” have become highly discussed topics. Under this trend, emerging trends such as “skincare for hair” and “scalp anti-aging” have gained significant traction. This report delves into this trend, including market size, data analysis, trend analysis, and report highlights.

Market Size

According to data, the Chinese scalp anti-aging market is projected to reach ¥19.6 billion in 2023, accounting for 27% of the skincare market. This indicates rapid growth in the scalp anti-aging market, attracting increasing attention and investments.

Causes and Manifestations of Scalp Aging

The scalp ages faster compared to facial skin due to factors such as higher sebum secretion, thinner skin thickness, and increased follicle density, resulting in a six-fold acceleration in scalp aging compared to facial skin and twelve-fold compared to body skin. The causes of scalp aging include natural aging processes and external environmental damage.

Common Scalp Anti-Aging Practices

Common daily scalp care practices include scalp massages, scalp cleansing, scalp treatments, and sun protection. These practices help maintain scalp health and prevent hair loss and other scalp issues.

Scalp Anti-Aging as a Highlight in Hair Care Products

Several hair care brands have highlighted “scalp anti-aging” as a selling point in their product marketing, bringing new consumer interest and discussion to the concept of scalp care. Some product advertisements feature terms like “anti-aging” and “anti-aging effects.”

Investment Hotspot in Mid-to-High-End Scalp Care

In recent years, several specialized scalp care brands have secured multi-million yuan investments, with the mid-to-high-end anti-aging market becoming a hotspot for investment. This reflects investors’ high interest and confidence in this market.

• While the topic of “scalp anti-aging” has gained attention on social media platforms, its discussion volume remains relatively low compared to “scalp care.” This indicates untapped potential in the scalp anti-aging market for brands to attract consumers interested in scalp care.
• Survey data shows that consumers have limited awareness of the efficacy of scalp care products, with less than 25% of consumers showing interest in scalp anti-aging. This suggests a significant market gap in China’s scalp anti-aging market that requires brands to increase consumer awareness and education efforts.

 Future Trend Prospects

• The future of the scalp anti-aging market is expected to expand further, but brands need to enhance consumer education and awareness to help them better understand the importance of scalp anti-aging and product efficacy.
• With technological advancements, the scalp anti-aging market will witness more innovative products and technologies. New materials, techniques, and methods are expected to drive developments in the scalp care field.
• Hair care brands will focus more on scalp health, integrating hair care with comprehensive scalp care to meet consumer demands for scalp anti-aging.
• Investors will continue to favor the scalp anti-aging market, especially in the mid-to-high-end segment, providing opportunities for scalp care brands and research institutions to grow and collaborate.

Key Data Highlights:

• 2023 Chinese Scalp Anti-Aging Market Size: 19.6 billion yuan.
• Expected Scalp Anti-Aging Market Share of Skincare Market: 27%.
• Percentage of consumers with limited interest in scalp anti-aging: 75%.
• Funding amount for mid-to-high-end anti-aging market: Multi-million yuan.