Sephora, the renowned beauty retailer owned by LVMH Moët Hennessy Louis Vuitton, has recently appointed Anca Marola as its new global chief digital officer.
Marola will assume her new role on February 12 and join Sephora’s esteemed global leadership team. Reporting directly to Guillaume Motte, Sephora’s CEO, she will succeed Marc Abergel in this pivotal position.
Marola brings a wealth of experience to her new role, having joined LVMH in 2014. During her tenure, she has led various critical aspects of the business, including business intelligence, client and customer experience. Marola played a pivotal role in consolidating LVMH’s data strategy, implementing analytics and artificial intelligence (AI) initiatives across the value chain. Under her leadership, the group established the data academy and forged a research partnership with Stanford HAI, focusing on leveraging data-driven insights to enhance customer experiences and drive operational efficiency.
In an internal announcement obtained by WWD, Motte emphasized the significance of providing a seamless, personalized, and enriching experience to Sephora’s customers across its 35 global markets. He expressed his conviction that Marola’s appointment would contribute significantly to strengthening the internal digital community, driving value creation through an ambitious data strategy, and enhancing the customers’ omnichannel experience.
Before her time at LVMH, Marola began her career in consulting and consumer research at GFK. She holds a master’s degree in marketing from HEC Paris and has completed the executive program on AI at MIT.
Toni Belloni, LVMH group managing director, commended Marola’s contribution to the company’s digital transformation and the development of a robust data strategy. He highlighted her collaboration with various maisons within the group to deliver personalized client experiences, optimize the value chain, and pioneer the early deployment of artificial intelligence. Belloni also mentioned that Marola’s successor would be announced shortly, further emphasizing the significance of this role within LVMH’s digital ecosystem.
