Today (January 29th), AI full-link marketing company Mogic Ai announced that it has recently completed a Series A+ financing round of $15 million. The round was led by Meitu Inc. and Cathay Capital, with participation from Bin Fu Capital and Wanwu Capital. This is the second round of financing announced by Mogic Ai after it disclosed its Series A financing of tens of millions of dollars in August 2023, half a year ago.
Public information shows that Mogic Ai is an AI-native marketing company. The team has launched products such as the SaGa video content generation model and the Mogic Content AI Studio (CAS) full-link marketing platform, providing AI full-link marketing solutions for enterprise clients, including content insight (CAD), marketing decision-making, content generation (CMP), intelligent distribution, and content management (DAM).
It is reported that Mogic Ai achieved high business growth during the initial stage of AI application in 2023, with the total contract amount reaching nearly 100 million yuan for the full year. The company’s clients include international first-tier brand groups and e-commerce platforms such as PepsiCo, China Resources Group, L’Oréal Group, Estée Lauder Group, Unilever Group, Johnson & Johnson Group, Sanofi Group, and Alibaba Group.
Yang Hai, co-founder and COO of Mogic Ai, said, “The funds from this round of financing will mainly be used for investment in AI models and product development. In the future, Mogic Ai will continue to deepen its marketing track, expand more diverse AI marketing application scenarios, provide users with comprehensive upgraded brand communication solutions, and become a trusted AI strategic partner and full-link marketing service provider.”
Yan Jinliang, CFO and Corporate Secretary of Meitu Inc., said, “We firmly believe that AI can change the production paradigm of human work. Meitu, with AIGC as its core, has gradually completed the evolution from lifestyle scenarios to productivity scenarios. We are deeply impressed by the market insights and product capabilities of the Mogic Ai team. In just over two years since its establishment, its AI marketing video generation has reached a very mature commercial level and has simultaneously formed a more comprehensive marketing productivity platform, gaining recognition from top brands and e-commerce platforms worldwide.”
