Yesterday, Shiseido Americas has appointed Alberto Noe as its permanent chief executive officer, solidifying his leadership after serving in the role on an interim basis since April. Noe will continue to oversee both the Americas and EMEA regions, reaffirming Shiseido’s commitment to aligning its global operations under experienced leadership.
Noe brings over a decade of experience within Shiseido EMEA, where he began as CEO and president of Shiseido Italy. Before joining the company, he held senior roles at Lancôme Italy, Chanel, and LVMH Moët Hennessy Louis Vuitton, bringing a strong luxury and beauty pedigree to his expanded remit.
His appointment comes amid wider structural changes within Shiseido’s executive team. Several senior leaders—including Angelica Munson (chief digital officer), Tomoko Ikeda (chief brand and product innovation officer), and So George Sugitomo (chief creative officer)—will step down effective January 1. Meanwhile, Makoto Toyoda has been promoted to chief information technology officer, Hidefumi Araki has been named global brand and product innovation officer, and Naomi Kawanishi becomes global brand president of Clé de Peau Beauté.
In Japan, the company will implement an early retirement program, known as the “Next Career Support Plan,” which will result in around 200 job cuts as Shiseido seeks to streamline operations amid challenging market conditions.
Shiseido’s net sales for the third quarter totaled ¥693.8 billion, down 4% year-on-year, while its core operating profit rose 3.8% to ¥30.1 billion, mainly due to sales declines in China, travel retail, and the Drunk Elephant brand.
