Today (December 6th), Shiseido announced that starting from January 1st, 2024, it will undergo some structural adjustments and personnel changes.
According to the document, Shiseido will establish the Value Creation Strategy Division and a Corporate Governance Department. It will also establish the “Global Brands Value Development Center” and Global Product Value Development Center within the Brand Value Research Institute. Additionally, the previously named D&I Strategy Acceleration Department will be renamed as the DE&I Strategy Acceleration Department.
Shiseido stated that in order to achieve the value-added business model proposed by the midterm management strategy “SHIFT 2025 and Beyond,” a new division called the Value Creation Strategy Division, under the direct supervision of the Chief Marketing & Innovation Officer will be established to enhance the company’s ability to respond to customer needs and the market and realize its vision of becoming a “Personal Beauty and Health Company.”
The Corporate Governance Department aims to develop the most suitable governance form strategy for the company, establish and operate an appropriate governance system, and strengthen the supervisory function of the board of directors, thereby further developing a system that can achieve sustainable growth and long-term enhancement of corporate value.
It is worth noting that Shiseido also announced a series of personnel appointments, including the appointment of So George Sugitomo as Executive Officer, Chief Creative Officer, President, Shiseido Creative Co., Ltd, and Lo Ying as Deputy Chief Brand Officer, SHISEIDO Global Brand Unit.
