Recently, Shiseido has unveiled a sweeping leadership reshuffle set to take effect on 1 January 2026, marking the beginning of a broader organisational transformation across the Japanese beauty group.
As part of the changes, Naoko Hase, currently Group Manager of the GTC Strategy Acceleration Group, will step into the role of VP, Risk Management Department. Atsushi Yasuda has been appointed VP, Global Business Engagement Department, while Venkatesh Somasundaram has been promoted to VP, Global Enterprise Application Department under the Global Digital Division.
The company is also strengthening its digital capabilities with two new senior appointments: Yuki Mikita and Keiko Sakurai will both become VPs within the newly structured Global Digital Division, overseeing the Global Digital Strategy & Governance Department and Global Digital Platform Department, respectively.
On the product development and creative side, Takuma Kurahashi will serve as VP, Global Product Value Development Center within the Brand Value R&D Institute, while Yuu Miura will take up the role of VP, Creation Department, part of the newly established Art & Creation Division.
Shiseido is also creating a Sustainability Strategy Acceleration Office under its Corporate Transformation Acceleration Department. The office aims to enhance the company’s sustainability framework and will include a dedicated Diversity, Equity and Inclusion (DEI) Group focusing on social and environmental issues.
In parallel, Shiseido will reshape its creative and heritage functions. The design studio, Shiseido Creative, will be moved into the new Art & Creation Division, while the existing Art & Heritage Department will be dissolved and reorganised into a Corporate Value Creation Office. The forthcoming Global Digital Division and Global Business Engagement Department are intended to improve resource efficiency by bringing digital and IT functions closer together.
These structural and leadership changes come as Shiseido continues to navigate soft sales in key markets. The overhaul follows the company’s appointment of a new U.S. chief after another quarter of declining sales in Q3. Alberto Noe, currently Interim CEO for the Americas, will formally assume the role of CEO, Americas Region on 1 January 2026, while continuing his dual responsibility as CEO of the EMEA Region.
