Sodalis Group and Artdeco Cosmetics Group have signed an agreement for the acquisition of a majority stake in Artdeco by Sodalis. Founded in 1985, Artdeco is a German family-owned group that owns three distinct and complementary brands: Artdeco, Make up Factory, and Anny.
Artdeco, its flagship brand, is a leader in selective makeup in Germany, with a positioning of “affordable luxury” and strong consumer recognition. The brand boasts a wide and attractive product portfolio with a track record of successful launches and innovations and is particularly renowned for being the inventor of the refillable palette.
Make up Factory offers a wide range of products for professional makeup, and Anny has become the trendy nail care brand in the selective market. Artdeco achieved a net turnover of 72 million euros in 2023 (of which 84% comes from the main Artdeco brand) with an annual growth of 16% and is the partner group of the leading German selective retailers. It has a growing international footprint and distributes its brands globally in perfumeries, beauty centers, spas, and department stores in more than 60 countries.
Sodalis Group is a leading Italian company active in the Health & Beauty, Nutraceuticals, and Personal & Home Care sectors. It operates with multiple brands and channels, holding a significant market presence in pharmacies, mass-market retailers, and perfumeries. Headquartered in Italy, the Group also has branches in France, Portugal, Spain, and Germany. It extends its branded product distribution to over 40 countries globally through an extensive network of international partnerships.
