According to the latest data, the sunscreen market in China reached 9.3 billion yuan in 2022, and this figure continues to grow under the impetus of the recovery in the tourism industry and the increasing awareness of sunscreen among people. It is expected that the market size will further expand to 11 billion yuan by 2023. This indicates the potential and attractiveness of the sunscreen market.

Data Analysis: Soaring Consumer Interest

Data analysis shows that consumer interest in sunscreen is steadily rising. Baidu Index data reveals that the popularity of search terms related to “sunscreen” has been steadily increasing from 2022 to 2023. Particularly noteworthy is the sharp increase in sunscreen awareness in May 2023, which may be closely related to the resurgence of the domestic tourism industry. During the May Day holiday in 2023, domestic tourism revenue increased by 128.9%, indicating that the prosperity of the tourism industry is also driving the growth of the sunscreen market.

Trend Analysis: Anti-Photodamage Sunscreen Market

The development of the sunscreen market is no longer limited to sun protection; an increasing number of consumers are now focusing on anti-photodamage. Since 2021, there has been a gradual increase in information related to “anti-photodamage,” and by February 2023, consumer interest in anti-photodamage has steadily increased.

Recent social media comment data analysis shows that “anti-aging” and “anti-photodamage” have become popular keywords. Consumers are no longer just concerned about blocking ultraviolet rays; they also seek products that can combat photoaging and protect the skin from light-induced damage. Therefore, the demand for sunscreen products with anti-photodamage properties is growing, becoming a new trend in the market.

Future Development Trends: Technological Innovation and Education

In the future, the sunscreen market will continue to develop and exhibit several important trends:

• echnological Innovation: Sunscreen products will continue to iterate and incorporate new technological elements. Technologies such as light conversion and nanotechnology will be the focus of research and development to enhance product effectiveness and texture.
• Education and Science Communication: With the increasing awareness of sunscreen among consumers, brands will pay more attention to education and science communication. By telling scientific stories and providing skincare knowledge, brands can enhance consumer awareness of sunscreen. Public welfare activities can also resonate with consumers.
• Medical Aesthetics Channels: With the growth of the Chinese medical aesthetics market, beauty salons have become new channels for sunscreen products. After receiving skin care treatments at beauty salons, consumers have an increased demand for sunscreen products, providing new sales opportunities.

Key Data Highlights:

• Market Size of the Chinese Sunscreen Market in 2022: 9.3 billion yuan
• Estimated Market Size of the Chinese Sunscreen Marketin 2023: 11 billion yuan
• Share of Sales for Anti-Photodamage Sunscreen Products: 78%
• Year-on-year Growth Rate in R&D Investment by Sunscreen Brands: 77% in 2022

In summary, the sunscreen market is continuously growing and evolving, and consumer demands for sunscreen are constantly escalating. Technological innovation, education, and medical aesthetics channels will be the main driving forces in the future market. For participants in the beauty industry, seizing these trends and meeting consumer needs will be the key to success.