Supermodel Bella Hadid has created a buzz by teasing the upcoming launch of her own beauty brand, Orebella. She took to Instagram and TikTok to share an abstract teaser trailer, accompanied by the caption “Orebella founded by Bella Khair Hadid. Reveal your alchemy,” along with a release date of May 2, 2024.
While the specific details of the collection are yet to be revealed, a trademark filing suggests that Orebella will have a focus on scented products. The application encompasses a wide range of scented items, including fragrances, body lotions, body oils, shampoos, conditioners, leave-in conditioners, styling creams, incense, reed diffusers, and candles.
The trademark owner, BKH Essential LLC, bears the initials of Bella Hadid’s full name. Within less than a day, Orebella’s Instagram page has already amassed 18,000 followers. Bella Hadid joins the ranks of other A-list celebrities who have ventured into the beauty industry with their own collections.
For example, Grammy Award-winning artist Beyoncé recently launched her highly anticipated hair care brand, Cécred. The collection boasts keratin recovery technology, claiming to moisturize and strengthen all hair types and textures.
Not to be left behind, American basketball star LeBron James is also making his foray into the beauty space with a male grooming range called The Shop. The collection will feature a variety of products, including shampoo, facial lotion, beard cream, conditioner, shave cream, face wash, styling pomade, and aftershave-toner.
