Recently, legendary surfer Kelly Slater officially unveils Freaks of Nature. Backed by a coalition including Mike Meldman, co-founder of Casamigos tequila, and acclaimed actor Jonah Hill, Freaks of Nature emerges as a innovation and sustainability brand.
Inspired by Slater’s decades-long quest for high-performance skincare that aligns with his values of health and environmental stewardship. Designed specifically for outdoor enthusiasts, the brand’s inaugural line boasts a fusion of nature-inspired ingredients and state-of-the-art bio-engineering, promising to withstand the rigors of the elements while nurturing the skin.
The genesis of Freaks of Nature stems from a deep understanding of the outdoor athlete’s unique needs. A comprehensive consumer survey conducted by Squared Circles, the parent company of Freaks of Nature, revealed a resounding demand for products that fortify the skin barrier and cater to the rugged demands of an active lifestyle. With 95% of respondents expressing a desire for a skincare brand tailored to their specific needs, Freaks of Nature emerges as the answer to this clarion call.
“I’ve spent my entire career searching for skincare products that can keep pace with my rigorous lifestyle as a professional athlete,” shares Kelly Slater, co-founder of Freaks of Nature. “With Freaks of Nature, we’ve cracked the code, offering athletes a range of products that not only enhance performance but also prioritize their well-being and the health of the planet.”
However, Freaks of Nature’s commitment to sustainability extends beyond its formulations. In a groundbreaking collaboration with Oceanworks, the brand pioneers the use of 100% upcycled, ocean-bound plastic in its packaging—a testament to its dedication to environmental conservation and responsible sourcing.
