In a recent development, Dr. Bronner’s is facing a class action lawsuit alleging that its toothpaste products contain neurotoxic heavy metals, despite marketing claims of safety. The lawsuit, filed by plaintiff Bianca Johnston, accuses the company of misleading consumers by not disclosing the presence of harmful substances such as mercury, lead, and arsenic.
Johnston claims that Dr. Bronner’s toothpaste contains levels of these heavy metals that exceed safety standards set by the FDA for bottled water. According to a report from Lead Safe Mama, the toothpaste was found to have 160.0 parts per billion (ppb) of lead, 6.0 ppb of mercury, and 23.0 ppb of arsenic. These concentrations allegedly pose health risks, contradicting the company’s marketing of using “safer chemicals.”
The lawsuit seeks to represent a nationwide class and a California subclass of consumers who purchased Dr. Bronner’s toothpaste for household use. Johnston aims to compel Dr. Bronner’s to recall non-disclosing products, halt sales of toothpaste with heavy metals, and provide restitution to affected consumers.
This legal action echoes similar concerns raised in another class action against Tom’s of Maine’s Kid’s Natural Fluoride-Free Toothpaste Silly Strawberry, alleging contamination with unsafe levels of lead and arsenic.
