Recently, Tru Fragrance & Beauty has introduced a new beauty brand, Supersuite, a new fragrance-meets-body-care brand.
Launching Sept. 21 exclusively at Ulta Beauty, Supersuite debuts with a full assortment spanning three eaux de parfum, corresponding body scrubs, body mists, body whips, and a shave gel. Prices range from $20 to $49, positioning the collection at an accessible entry point for fine fragrance. According to Circana, fragrance grew 6 percent in the prestige channel during the first half of 2025, while body care continues to outpace facial skin care declines — a dynamic the brand aims to capitalize on. Industry sources estimate Supersuite’s first-year retail sales could exceed $20 million.
“Our focus is on fragrance and on building community-first fragrance brands,” said Ann Somma, chief brand officer of Tru Fragrance & Beauty. “Supersuite brings together fragrance expertise, product innovation, and compelling visuals to meet consumers where they are in their lifestyle journey.” She noted the brand’s target audience is women aged 17 to 35, a demographic increasingly savvy about fragrance and skin care alike.
Supersuite’s inaugural scents — Pear Skin by Caroline Sabas, Gimmie Flowers by Adriana Medina, and Caramel Temptress by Christine Hassan, all Givaudan perfumers — are expected to anchor the collection, with the $49 eau de parfums leading the way.
In addition to fragrance, Supersuite leans into clinical performance claims, such as its body whip providing 72 hours of hydration and enhancing skin barrier efficacy for 48 hours.
