Ultra Violette, an Australian SPF-based skincare brand, has secured a minority investment of AUD $15 million from U.S. consumer growth equity firm Aria Growth Partners. This marks the first time the brand has taken on outside capital, signifying a significant milestone in its growth journey.
Founded in 2019 by former Mecca staffers Ava Chandler-Matthews and Rebecca Jefferd, Ultra Violette has rapidly expanded its presence to over 28 international markets, including Europe, Australia, the U.K., Asia, and the Middle East. The brand has established strong retail partnerships with renowned beauty retailers such as Sephora, SpaceNK, Harrods, and Liberty London.
With aspirations to enter the North American market, the founders recognized the need for a partner with experience in that region. The investment from Aria Growth Partners aims to support Ultra Violette’s expansion into North America, starting with its launch in Canada through Sephora in March 2024, followed by a planned entry into the U.S. market the following year. Jefferd explained that the investment allows them to bring in a trusted partner who has a stake in the business. They seek strategic support, particularly in North America, and Aria’s track record in scaling global brands makes them an ideal partner.
Chandler-Matthews emphasized the importance of having a partner on the ground with relevant knowledge, stating that it strengthens the team and enhances their chances of success in the new market. Aria Growth Partners has previously invested in beauty brands, including Hero Cosmetics, which was acquired by Church & Dwight in 2022 for $630 million, and British skincare brand The Inkey List, further highlighting their expertise in the industry.
Jackie Dunklau, cofounder and partner at Aria Growth Partners, expressed excitement about partnering with Bec and Ava for Ultra Violette’s next phase of growth. Dunklau praised the entrepreneurs for creating a beautiful brand with exceptional, high-performance products. She noted that as consumer habits shift towards daily SPF usage, Ultra Violette is well-positioned to lead this charge.
While Ultra Violette did not disclose its sales figures, the brand revealed that it has been profitable since its first year, indicating a strong financial foundation.
