Recently, Shanghai KAY TUNE Industrial Co., Ltd. (hereinafter referred to as “KAY TUNE”) released its 2024 annual performance report.
According to the financial report, in 2024, KAY TUNE achieved annual revenue of 422 million yuan, a year-on-year decrease of 33.91%. Net profit attributable to shareholders reached 13.39 million yuan, marking a year-on-year increase of 90.50%. Net profit attributable to shareholders excluding non-recurring gains and losses was 10.74 million yuan, a significant year-on-year increase of 377.54%.
In the report, KAY TUNE stated that during the reporting period, the company implemented various measures to improve operational efficiency and profitability, including reducing office costs, optimizing inventory management to free up funds, streamlining the organizational structure, and developing AI technologies.
By industry segment, in 2024 the company’s e-commerce business generated revenue of 422 million yuan, a year-on-year decline of 33.97%, accounting for 99.91% of total revenue. By region, domestic and overseas business accounted for 81.76% and 18.24% of total revenue, respectively. Compared with 2023, these figures represent year-on-year changes of -39.77% and +17.24%.
Public information shows that KAY TUNE is a comprehensive service provider focused on omnichannel solutions, offering end-to-end services for brands—from marketing and product sales to customer relationship management. Its core business is providing integrated e-commerce and CRM services to well-known domestic and international brands. KAY TUNE has broad coverage across major online platforms, including Tmall, Taobao, JD.com, Douyin, and Xiaohongshu. The company supports every key step in the product journey to the consumer, offering full-chain services such as lead management, brand marketing, visual design, and store operations.
It is reported that KAY TUNE has worked with over 100 well-known brand clients, covering sectors such as fast-moving consumer goods, luxury goods, accessories, beauty, maternity and baby products, and retail—essentially spanning the major consumer markets. Notably, the financial report also reveals that KAY TUNE serves as the marketing strategy and execution support partner for Unilever’s O2O (online-to-offline) channel.
