Recently, Olly, renowned for its innovative supplements, is now venturing into the realm of personal care with its new Mood + Skin body care line. Embracing a benefit-forward philosophy, this new collection integrates vitamin-infused formulations with mood-enhancing scents scientifically backed by neuroscience. The lineup includes body washes, scrubs, and serums.
Under its Happy Hoo-Ha range, Olly also introduces an intimate cleanser and shave oil. Priced at $13 per product, the line will be available at major retailers such as Walmart, Target, Amazon, and Olly’s website nationwide, with plans for further expansion in 2026.
Since its acquisition by Unilever in 2019, Olly has seen substantial growth, leveraging digital channels and expanding its reach, particularly in China with women’s health products.
As body care begins to roll out, the Olly team said there is more to come in the way of personal care.
“Personal care is a huge category. As we continue to think about that idea of the whole person, wellness, there’s a lot of areas that we can go,” said chief revenue officer Bryan Ferschinger. “We’re already building out a pipeline that we believe can continue to to expand, the same way that we have within VMS[vitmains, minerals, supplements] , where we’ve gone into multiple segments and delivered many benefits for folks. We can do that same thing and continue to draft off of the VMS line.”
