The home beauty device market is rapidly growing in China, primarily offering functions such as skin whitening, anti-aging, and hair removal. The market is segmented into five major categories: radiofrequency, microcurrent, import-export, laser, and LED.

Market Trends

• Price Accessibility: Prices are gradually decreasing, with products in the 100-300 RMB and 2,000-3,000 RMB price ranges being the most popular.
• Breaking Technological Monopolies: Domestic brands are breaking technological monopolies by conducting independent research and development, making prices more affordable.
• Market Expansion: The market reached 31 billion RMB in 2022, and future growth potential is enormous.
• Consumer Focus on Efficacy: Consumers are becoming more rational, prioritizing product efficacy and suitability.

Competitive Landscape

The radiofrequency category faces intense competition, but increased regulatory scrutiny may lead to brand selection.

Future Trends

• Growing Market for Sensitive Skin: The market for sensitive skin is expanding, with increasing demand.
• Home-based Injection-based Aesthetic Procedures: The trend of making injection-based aesthetic procedures accessible at home is becoming prominent.
• AI Technology Empowering the Beauty Device Market: AI technology is making its mark in the beauty device market, enabling personalized and customized services.

In summary, the home beauty device market in China holds immense potential. Brands must focus on continuous innovation, enhancing product safety and efficacy, and meeting consumer demands. In the future, brands that prioritize technological innovation and personalized services will lead the market.