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Valued at $2 Billion, Selena Gomez’s Makeup Company Rare Beauty Plans to Sell

On March 19th, according to reports, Selena Gomez, a well-known Hollywood actress and singer, is planning to sell her cosmetics company, Rare Beauty. Recently, Selena has hired financial experts to assess the company.

Insiders have revealed that Selena’s plan has attracted potential buyers interested in investing in or acquiring the company. Furthermore, regardless of the outcome of the sale, Selena may continue to stay in the company and be involved in its operations.

Both representatives of Rare Beauty and Selena herself have declined to comment on this plan.

It is understood that Rare Beauty was established in 2020 and primarily operates in the makeup product industry. Their product range includes foundation, concealer, eyeliner, and highlighter, among others. According to data shared by Selena on her social media, the brand generated sales of at least $500 million in 2022. Additionally, the well-known website Business of Fashion has listed Rare Beauty as one of the hottest acquisition targets in 2024, with an estimated value of $2 billion.

Information indicates that Selena Gomez is a renowned American Hollywood actress and singer, who previously starred as the lead in the popular Disney Channel series “Wizards of Waverly Place” and is often referred to as a “Disney princess.” She has over 400 million followers on the mainstream social media platform Instagram, making her one of the top 10 accounts with the highest number of followers on the platform.

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