Recently, Victoria Beckham Holdings (VBH) has reported another year of strong momentum, delivering its fourth consecutive year of double-digit revenue growth. Revenues rose 26% in 2024 to £112.7 million, with EBITDA climbing to £2.2 million, up from £1.8 million the prior year. Excluding the newly launched fragrance business, EBITDA advanced 47%, underscoring the strength of the core operations.
It marks the fourth consecutive year of double-digit revenue growth for the company, once known for its high losses before a strategic reset began in 2019. Direct-to-consumer channels remain central to its growth story, with sales from e-commerce and the Mayfair flagship up 26% and now representing 62% of net sales.
VBH’s performance was driven by both fashion and beauty. In beauty, the bestselling Satin Kajal Liner continued to dominate the eye category, selling one every 30 seconds, while skincare growth was supported by a double cleansing protocol and The Concealer Pen, developed with Augustinus Bader. Looking ahead, Victoria Beckham Beauty will debut its first foundation later this year, a key step in complexion products, which are projected to contribute more than 20% of sales by year-end. Wholesale distribution is also on track to surpass 200 global doors in 2025.
The company further strengthened its leadership team with the appointment of Sybille Darricarrère Lunel as CEO of the fashion division. With prior experience at Christian Dior Couture, Galeries Lafayette and The Kooples, she joins at a pivotal moment for the brand. “2024 was a pivotal year for the Victoria Beckham business, marked by strategic investment and rightsizing to position the business for long-term, profitable growth,” she said, adding that the company’s momentum across fashion and beauty sets the stage for an accelerated 2025.
VBH Board Director David Belhassen echoed the sentiment, noting that the business has evolved from its fashion roots into a global luxury player generating more than £100 million in annual sales.
