Amika, the New York haircare brand founded in Brooklyn in 1997, is making its debut in Italy through Sephora. It is reported that Amika’s range of products will be available on the Sephora website (Sephora.it) starting April 1, 2024, and in Sephora Beauty Stores across Italy starting June 10, 2024.
The Amika team consists of hairstylists, scientists, and artists. Initially, Amika supplied products to hair salons, including shampoos, conditioners, hair masks, hair oils, and styling tools, which are sold in over 35 countries worldwide. In 2022, Amika was acquired by Bansk Group. BeautyMatter estimated in May 2023 that Amika’s expected revenue for the full year 2023 would be between $175 million and $200 million.
According to Amika, the company has always established professional retail partnerships with Sephora and other professional channels. In 2024, the company will increase its efforts, focusing on narrow distribution and top-performing market segments.
