According to WWD, renowned “clean” skincare brand OSEA is reportedly considering various deal options and has enlisted the services of Raymond James for assistance. However, both OSEA and Raymond James have chosen not to comment on the matter.
Insiders estimate that OSEA’s net sales reach approximately $100 million annually, with an even split between retail and the brand’s e-commerce website. The brand’s products can be found at retailers like Ulta Beauty, Nordstrom, and smaller specialty stores. While numerous beauty brands are reportedly entering the mergers and acquisitions market, the focus tends to be on makeup brands such as Rare Beauty, Glossier, Merit, Kosas, and Jane Iredale.
OSEA, founded in 1996 by mother and daughter duo Jenefer and Melissa Palmer, derives its name from the acronym for ocean, sun, earth, and atmosphere, reflecting the brand’s commitment to incorporating seaweed blends and botanicals into its products.
During its previous deal, OSEA stated that its customer base was divided between individuals aged 25 to 34 and those over 55. The brand expanded its executive team by hiring Erin Cotter as Chief Marketing Officer and Melissa Mao as Chief Sales Officer. The investment was intended to support product development and international expansion.
