Today, it is reported that Zara has launched its first hair care product set, which includes gel, styling spray, as well as a gold hair clip and a gold comb. The set is priced at $49.90 and will be officially available on November 30th.
Product designer Guido Palau stated, “This is the beginning of a series of products we will introduce next year. We wanted to create some interesting and creative gifts for the holiday season, and this product is just a teaser.” Additionally, he mentioned, “Our idea is to focus on fashion with the first product. There will be more products to follow that will complement fashion, styling, and hair care.”
It was mentioned that the sales of hair care products have been increasing in recent years, especially in the high-end market. Data from Circana for the third quarter also indicates a transition of hair care products towards the high-end market as sales of mass-market hair care products begin to decline. Zara has hired experienced hairstylist Guido Palau to oversee their hair care product line, aiming to enrich and enhance their beauty product lineup with hair care offerings.
