Yesterday, according to report, Church & Dwight is making a major move with the acquisition of hand sanitizer brand Touchland in a deal worth up to $880 million.
The consumer goods company has entered into a definitive agreement to acquire Touchland for $700 million in cash and stock, with an additional earnout of up to $180 million tied to Touchland’s 2025 net sales performance.
Founded in 2018 and headquartered in Miami, Touchland has rapidly emerged as a leader in the hand sanitizer category, generating approximately $130 million in net sales over the 12 months ending March 31 and $55 million in EBITDA. The brand is poised for double-digit growth through 2026, and currently has a strong presence in the U.S. and Canada, with recent expansion into the Middle East via Sephora.
“We are thrilled to add Touchland as our eighth power brand to our portfolio of market-leading brands,” said Church & Dwight CEO Rick Dierker. “Touchland has built a loyal consumer base through its differentiated consumer proposition and is driving growth in the hand sanitizer category. The brand skews younger and shows strong repeat purchase rates in line with category leaders.”
Touchland founder and CEO Andrea Lisbona expressed optimism about the brand’s future under its new parent company. “My vision is to have a Touchland product in the hands of every consumer,” she said. “With Church & Dwight’s scale and expertise, I’m confident we’ll reach even more consumers globally. Our journey is just beginning.”
This acquisition follows Church & Dwight’s $630 million purchase of Hero Cosmetics in 2022 and aligns with its strategic focus on high-performing brands. At the same time, the company has announced plans to divest or shut down three underperforming businesses: Flawless, Spinbrush, and Waterpik, which collectively generate around $150 million in net sales but fall short on profitability.
“This decision will strengthen the company, sharpen our focus on core brands, and mitigate a significant portion of our tariff exposure,” the company stated, noting it expects to take a Q2 charge of $60 to $80 million primarily from non-cash impairments and inventory adjustments.
