Recently, Aesop has introduced its inaugural outlet store at Bicester Village, located in Oxfordshire, marking a milestone for the renowned Australian skincare brand in the off-price retail sector. This new establishment showcases a diverse array of Aesop’s offerings, including skincare essentials, body care products, haircare solutions, and home fragrances. Customers can enjoy substantial discounts of up to 70% off regular prices on a variety of items.
Highlighting the outlet’s offerings are Aesop’s flagship products such as the Classic Shampoo & Conditioner in generous 500ml sizes, originally priced at £40, now available for just £22. Additionally, the popular Bitter Orange Astringent Toner, originally £23 for 200ml, and the Protective Body Balm, discounted from £33 to an enticing £10, are among the standout deals.
This strategic move to open at Bicester Village signifies Aesop’s strategic evolution in retail strategy, aiming to enhance accessibility to its premium product line while strategically engaging with the high-traffic outlet market. It also reflects broader industry trends, where luxury beauty brands are increasingly exploring value-oriented retail formats to broaden their visibility and attract a new demographic of consumers.
