Yesterday, Daash Intelligence, an innovative commerce insights platform designed to empower beauty brands with competitive retail strategies, has raised $5.5 million in its second seed funding round. The investment was led by Bullpen Capital, with contributions from GFT Ventures, Silicon Road Ventures, and Red Bike Capital. This brings Daash’s total funding to $8.25 million.
Founded in 2022 by Philip Smolin, Melissa Munnerlyn, and Justin Stewart, Daash leverages an AI-powered predictive model to deliver retailer-specific insights on beauty launches, product categories, and ingredient performance. These insights assist brands in refining forecasting, demand planning, and go-to-market strategies.
Smolin emphasized the platform’s ability to enhance decision-making by providing a broader competitive set for brands, rather than relying solely on historical data. “When you’re able to look at a competitive set and understand the velocity patterns of your competitors, you have much more information to develop your strategy,” he noted.
Daash has already attracted more than 40 clients, including notable names like Glow Recipe, Amika, and Ilia Beauty. With this latest round of funding, the company is now entering “expansion mode,” with plans to extend its platform’s reach into mass beauty, personal care, and health and wellness markets in the coming months.
Paul Martino, general partner at Bullpen Capital, praised Daash’s growth, highlighting how the team identified a gap in the commerce intelligence space and quickly moved to fill it. “Using AI to unlock predictive insights, Daash is giving midsized and smaller brands the tools they need to compete with the industry’s biggest players,” he said.
