Recently, ALBION, the premium skincare brand under Kosé Group, announced that due to adjustments to its business strategy, its Tmall Global “ALBION Overseas Flagship Store” will officially cease operations on June 15, 2026.
According to the closure schedule, all products on the Tmall Global “ALBION Overseas Flagship Store” will be delisted from June 16, 2026. From June 16 to July 15, 2026, the store will continue to provide after-sales service and customer support.
At present, ALBION’s Tmall flagship store is still operating normally. In addition, the brand’s official flagship stores on platforms including JD.com, Xiaohongshu and Douyin are also operating as usual.
Public information shows that ALBION was founded in Tokyo, Japan, in 1956 and is part of Japan’s Kosé Group. The brand is known for its original skincare philosophy of applying milk lotion before toner, as well as classic products such as its Skin Conditioner Essential. Its products combine Japanese craftsmanship with advanced scientific research.
In 1997, ALBION officially entered the Chinese market, initially focusing on beauty salons and cosmetics specialty stores as its core channels. In 2011, the brand established a wholly owned subsidiary in Shanghai, ALBION Cosmetics Trading (Shanghai) Co., Ltd., to fully take over its operations in China. The brand later opened flagship stores on major e-commerce platforms such as Tmall, JD.com and Douyin, achieving coordinated online and offline development.
Notably, ALBION recently revealed in a public interview that over the next five years, it will deepen its presence in China’s CS channel through a “direct operation model.” To date, the brand has partnered with more than 80 CS stores and plans to expand this number to 200 by the end of 2026. In addition, ALBION plans to raise the sales contribution of its offline channels from the current 30% to 60% by 2030, aiming to rebuild trust in the premium brand through offline channels.
Currently, ALBION’s Tmall Global overseas flagship store still has 23 product links, covering items such as serums, sunscreens and facial cleansers. Prices mostly range from RMB 160 to RMB 1,000, with the best-selling product being a facial cleanser. As of press time, the store had 657,000 followers.
According to the latest financial report, in the first quarter of 2026, Kosé’s sales in the Asia-Pacific region rose 16.4% year on year to JPY 11.3 billion. The company attributed this growth to a strengthened product lineup in China’s Hainan offshore duty-free market, the normalization of inventory levels, and strong performance during major e-commerce promotional campaigns in mainland China.
