Alibaba’s Taobao, 1688 Crackdown Violation of “One Certificate, Multiple Usages” on Cosmetics

Since June 21, the news about the special inspection of the illegal practice of “One Certificate, Multiple Usages” was released, and the related governance work is also being rolled out in full swing across the industry.

Recently, the Chinese e-commerce platform Taobao issued an announcement to open a special governance operation for cosmetics of the illegal practice of “One Certificate, Multiple Usages”, which was implemented on July 3, 2023.

The illegal practice of “One Certificate, Multiple Usages” of cosmetics refers to the illegal labeling of products with words, trademarks or logos other than the cosmetic registration information or other means of applying special cosmetic registration certificate numbers or ordinary cosmetic filing numbers. According to Chinese cosmetic regulations, registered special-purpose cosmetics must strictly comply with one product, one certificate, one number.

According to the announcement issued by Taobao merchant backend system Qianniu platform, according to the “Cosmetics Network Operation Supervision and Management Measures” and the special action of the illegal practice of “One Certificate, Multiple Usages”, the platform has the following requirements for cosmetic qualification control in response to the relevant national requirements:

If the goods released are cosmetics, merchants must correctly fill in the attribute “cosmetic record number/registration certificate number” and check the consistency of the completed special use cosmetic certificate number/non-special cosmetic record certificate number, product name and other information with the actual product and the corresponding product information published on the official website of the National Medical Products Administration.

Moreover, according to the requirements on the display of cosmetic label information of “Cosmetics Network Operation Supervision and Management Measures”, merchants are required to display the complete Chinese label information of cosmetics in the fourth main picture of the product, which clearly shows the product name, approval number/product implementation standard number, manufacturer and other information, where the product name and product implementation standard number should be prominently displayed in text form on their product display page.

“The goods that do not fill in or display the cosmetic registration number/registration certificate number or fraudulently use or apply the cosmetic registration certificate number/record number as required will not be sold in their online stores, deleted, and deducted from the score.” The announcement suggests that if a merchant currently sells a cosmetic product with a certificate number that is inconsistent with the product, the merchant needs to first take down the product and modify it correctly before re-releasing it.

For the cosmetic sets, the announcement also pointed out that the attribute “cosmetic record number/registration certificate number” should be filled in with the main commodity, and the rest of the commodity certificate number information can be displayed on the commodity page. For the sets of special-purpose cosmetics and original cosmetics, the attribute should be filled in with the special cosmetics certificate number information.

It is worth mentioning that on July 3, Alibaba’s comprehensive B2B e-commerce platform 1688 launched “Management Norms of Cosmetics Industry on 1688 Platform”, also clearly indicates that the failure to fill in the required “special-purpose cosmetics certificate number”, as well as fill in the information with the physical, official website information inconsistencies, etc., will be not be sold on the online stores, deduct points. The company also emphasized that if the product is a custom cosmetic processing category, the shopkeeper’s “cosmetic production license” must be submitted before releasing the product.

In fact, since June 21, the news about the special inspection of the illegal practice of “One Certificate, Multiple Usages” was released, and related governance work is also being carried out in full swing across the industry. Such as Tibet, Guangdong, Zhejiang, Jiangxi and many other places have now started the enterprise of self-examination and rectification.

Among them, the Guangzhou Municipal Administration of Market Supervision has announced the first penalty case. The packaging containers of “Hanlu Amino Acid Shampoo” produced by Guangzhou Pinying Biotechnology Company were marked with the words “Nanjing Tong Ren Tang Green Gold Home”, belonging to the cosmetics labeling prohibited labeling content. Guangzhou Pinying Biotechnology Company was fined a total of 16.2 million yuan ($2.2 million).




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