Brooke Shields, the mother, model, actress, and cultural icon, has made an announcement that she is launching her very own hair care line, titled Commence. Brooke Shields stated that set to debut this June, Commence is not just a collection of products; it’s a celebration of women aged 40 and beyond, inspired by the insights gained from Shields’ community-centered content platform, Beginning Is Now.
This forthcoming release signifies a significant evolution for Shields’ platform, which will be rebranded to align with the ethos of Commence. Shields herself teased this transformation on Instagram, alluding to the excitement of “building something new” for the summer and promising “exciting things” on the horizon.
In discussing her venture with WWD, Shields emphasized that Commence is not merely another celebrity-endorsed brand, nor is it solely focused on the trending topic of menopause. Instead, it embodies a spirit of accomplishment and optimism, reflecting Shields’ personal journey and her belief in the endless possibilities that lie ahead as one ages.
Shields said that Commence is more than just a hair care line; it’s a manifesto of empowerment and self-discovery, designed to inspire women to redefine what it means to age gracefully and to embrace every stage of life with vitality and purpose. With its launch, Commence promises to revolutionize the beauty industry, setting a new standard of inclusivity and celebration of womanhood at every age.
