South Korean beauty and cosmetics giant Amorepacific Corp. announced that its derma cosmetic brand Aestura will be entering the Thai market. Aestura recently joined Thailand’s leading online shopping platform Lazada and will soon be available in local offline multi-brand stores such as Beautrium and Watsons.
In the Thai market, Aestura will offer 14 products from its key lines: A-Cica 365, Atobarrier 365, Regederm 365, and Derma UV 365. From May 22 to 28, Aestura will set up a pop-up store at Beautrium Siam Square in Bangkok.
On May 28, the brand will present its products to local media, social media influencers, and customers at Emsphere, one of Bangkok’s prominent shopping malls.
Aestura expanded into the Japanese cosmetic market in September of last year and entered the Vietnamese market in January of this year.
In the first quarter, Amorepacific Group’s sales amounted to KRW 1.0068 trillion, a year-on-year decrease of 0.2%, while operating profit reached KRW 83 billion, up 1.7% year-on-year.
The cosmetics subsidiary Amorepacific’s first-quarter sales amounted to KRW 911.5 billion, a year-on-year decrease of 0.2% while operating profit rose by 12.9% year-on-year to KRW 72.7 billion. Among these, first-quarter sales in the Korean market increased by 2.1% to KRW 563.6 billion, and operating profit rose by 27.8%.
Regarding overseas business, Amorepacific’s first-quarter overseas sales amounted to KRW 336.8 billion, a year-on-year decrease of 2.4%. Sales in the Chinese market declined by 19.3% to KRW 148.2 billion. Amorepacific stated that operating profit in the Asian region remained at the same level as last year due to operating losses in the Chinese market. Although revenue in other Asian regions outside Greater China decreased, the region’s operating profit margin remained in the high single digits due to profit-focused business operations.
