Recently, Fan Bingbing announced that her self-created beauty brand, Fan Beauty Diary, has officially joined the TikTok platform. She will be sharing her favorite beauty and skincare products on TikTok in the future.
It is reported that Fan Beauty was founded in 2018, focusing on products such as face masks, skincare items, and shampoos, with prices ranging from 30 to 800 yuan. According to public information, its sales exceeded 1 billion yuan in 2023.
CHAILEEDO has noted that the brand has over 6 million followers across various platforms, and several products in its JD.com store have sold over 200,000 units.
In recent years, many influencers have started expanding internationally. Last year, Xiao Yang established a TikTok division and an overseas MCN agency, while Oriental Selection also recruited for related positions in January this year.
