The approval of Leaping Bunny underscores Avon’s 30-year commitment to animal welfare.
Avon, the global beauty company, has recently received approval under the Cruelty-Free International Leaping Bunny Program. This marks a significant milestone for the company, which has been working towards becoming a more ethical and sustainable business.
It is reported that the Leaping Bunny program is an internationally recognized certification program that aims to promote cruelty-free practices in the cosmetics industry. Companies that receive approval under the program must meet strict criteria, including a ban on animal testing at any stage of product development and a commitment to using only cruelty-free ingredients.
Avon’s approval under the Leaping Bunny program is a testament to the company’s commitment to ethical and sustainable practices. The first of Avon’s ranges to receive Leaping Bunny approval are fragrance, Avon Care and Anew. The company has been working towards becoming more sustainable in recent years, with a focus on reducing its environmental footprint and improving the welfare of animals used in its products.
Avon’s commitment to animal welfare can be seen in its decision to ban animal testing for its products in 1989. Since then, the company has been working towards finding alternative methods for product testing, such as in vitro testing and computer simulations.
Avon has also been working to remove animal-derived ingredients from its products. The company has stated that it aims to use only synthetic or plant-based ingredients in its products by 2025, which will further reduce its impact on animal welfare.
By receiving approval under the Leaping Bunny program, Avon has demonstrated its commitment to ethical and sustainable practices. The company has shown that it is possible to create high-quality cosmetic products without compromising on animal welfare or the environment.
Global consumer demand for cruelty-free products is impacting how brands operate, as demonstrated by the 190% increase in brands enquiring about approval with Leaping Bunny since 2017.
Said Michelle Thew, Cruelty Free International CEO, “I am delighted to announce our partnership with Avon. To work with them to help end animal testing for cosmetics and declare their fragrance, Avon Care and Anew ranges officially approved under the Leaping Bunny Programme is a real milestone for the global brand. I look forward to our continued partnership to approve the entire Avon product range over the next 12 months. Welcome to the Leaping Bunny family!”
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