Yesterday, Bath & Body Works has strengthened its leadership team with two key executive appointments. Maly Bernstein, former chief executive officer of Bluemercury, has been named chief commercial officer, while Samantha Charleston will join the company as chief human resources officer. Both appointments take effect on Nov. 12.
“As we enter a new era for Bath & Body Works, we’re building a next-generation leadership team with the vision and experience needed to drive growth across the marketplace,” said Daniel Heaf, chief executive officer. “Maly brings proven elevated multichannel retail leadership, delivering distinctive consumer experiences and growth across all channels. Samantha’s deep expertise driving enterprise-wide culture change and aligning people strategy with business transformation will help ensure we have the talent and ways of working to execute with discipline.”
Before joining Bath & Body Works, Bernstein led Bluemercury and previously spent eight years at CVS Health, overseeing e-commerce and omnichannel initiatives as well as its beauty and personal care division. Earlier in her career, she was an associate principal at McKinsey & Company.
“Bath & Body Works is an iconic brand with an extraordinary connection to its customers,” Bernstein said. “I’m excited to create compelling retail experiences across the marketplace and in all the ways consumers shop, while also delivering strong performance for the company.”
Charleston most recently served as chief human resources officer at Americold and previously held senior HR leadership roles at Newell Brands.
“I’m thrilled to join Bath & Body Works at this important moment,” Charleston said. “People are at the heart of every company’s success, and I look forward to working with Daniel and the team to strengthen Bath & Body Works’ culture and talent to support the growth of the organization.”
