Beiersdorf has completed acquirement of Chantecaille on February 2, 2022. As part of consumer business, the company will continue to be managed separately as a complementary selective brand within the Beiersdorf Group.
Beiersdorf has successfully completed the acquisition of Chantecaille Beaute Inc., USA. Effective February 1, 2022, Chantecaille’s global operations will be part of the Beiersdorf Group. As part of the Consumer business, the company will continue to be managed separately as a complementary selective brand within the Beiersdorf Group. The closing is taking place just five weeks after the announcement of the planned transaction on December 21, 2021, after all closing conditions were fulfilled.
“Today’s closing of the Chantecaille transaction marks another important milestone in the implementation of our C.A.R.E.+ strategy. Chantecaille complements our portfolio in prestige beauty with innovative skin care, cosmetics and fragrance products that are based on botanical ingredients. In addition, the new brand will further accelerate our growth in the North American and Asian markets,” said Patrick Rasquinet, Member of the Executive Board for Pharmacy and Selective Brands. “I’m convinced that together with its dedicated team we will develop Chantecaille to the next level and continue to grow the brand as a leader in natural beauty.”
On December 21, Beiersdorf announced the acquisition of luxury beauty brand Chantecaille, valuing the company at between $590 million and $690 million for an undisclosed amount.
Chantecaille is the eponymous brand founded in 1997 in the United States by a Frenchwoman Sylvia Chantecaille and based in New York. The brand focuses on the concept of natural herbs and its products include skincare, perfume and makeup categories. It is reported that since its founding, Chantecaille has been loved by many Hollywood stars and New York social circles and is also known as the “noblewoman brand” in the beauty industry because of its high luxury brand positioning.
In 2018, USHOPAL, a Shanghai-based luxury beauty group, officially introduced Chantecaille to China and now Chantecaille has opened a Chantecaille Tmall overseas flagship store and is also located in USHOPAL’s offline store Bonnie & Clyde (B&C for short).
In China, Chantecaille is famous for its premier single product. The data of Double 11(Chinese Shopping Carnival) in 2021 shows that GMV of Chantecaille Bio Lifting Mask+ grew 110% and its GMV of new premier grew 551%. The search index grew 200% year-on-year. In 2021, Chantecaille’s global sales exceeded $100 million.
