Recently, according to Reuters, Warren Buffett’s Berkshire Hathaway made a strategic shift in its investment portfolio during the second quarter, acquiring stakes in Ulta Beauty and Heico while significantly reducing its massive holdings in Apple. According to a regulatory filing, Berkshire Hathaway purchased approximately 690,000 shares of Ulta Beauty, valued at $266.3 million, and 1.04 million shares of Heico, worth $185.4 million, as of June 30. These acquisitions were among the few new investments Berkshire made during a period characterized by a significant retreat from the stock market.
Berkshire’s decision to nearly halve its stake in Apple, selling around 390 million shares, was a notable move, especially given the company’s long-standing position as a major Apple investor. In contrast, the purchases of Ulta Beauty and Heico signal a diversification of Berkshire’s portfolio, perhaps reflecting a belief in the growth potential of these companies.
The market responded positively to the news, with Ulta Beauty shares soaring 14% and Heico shares rising 3% in after-hours trading, indicating investor confidence in Berkshire’s investment choices. While it remains unclear whether Buffett himself was directly involved in these transactions, the moves are likely overseen by his trusted portfolio managers, Todd Combs and Ted Weschler, who typically handle Berkshire’s smaller investments.
According to recent financial results, Ulta Beauty reported net sales of $2.7 billion in the first quarter of fiscal 2024, representing comparable sales growth of 1.6%.





