Why SK-II is “Holy Grail” for P&G in China
In 1980, the SK-II brand and trademark were acquired by P&G and licensed to P&G in Japan for full production of the brand.
Global Brands
L’Oreal Paris: How a Foreign Brand can Become TOP in China
In 1907, Eugène Schueller invented the world’s first non-toxic synthetic hair dye and named it L’Oréal at his age of 28. Since then, hundred years has passed with great change of the world
but L’Oréal Paris has never stopped its constant pursuit of scientific research and innovation. Today, products of L’Oréal Paris have expanded many fields from hair dyes to women’s skincare, color makeup, women’s shampoo and household hair care, hair color in home, men’s skincare, men’s shampoo and styling and so on.
Nivea: Why Chinese Consumers are Raving about It?
Nivea is a major global skin and body care brand owned by Beiersdorf. Its first products is an oil-based emulsion skin ointment named EUCERIT that was the first stable emulsion of its category.
Revlon is Mandatorily Delisted
Updated: Oct 21, 2022 On October 20, the Review Committee of the New York Stock Exchange’s regulatory commission rejected Revlon’s appeal
