One Make-up Remover Bottle, Keep BIODERMA Fruitful
In Chinese makeup remover market, BIODERMA has always remain top and hard to beat against. Its hot-selling removing is almost synonymous with makeup remover.
Global Brands
Valentino Beauty Joining the Completion of High-End Cosmetics in Chinese Market
In the history of Valentino, this is the first time to introduce a full line of beauty collection. It is foreseeable that this high-fashion beauty brand originated from Italy will keep shining in China and global market.
The Rise of pdc From Path of Sake Lees Mask
In the skincare sector, the differentiated segmentation of the category create successfully so that a deep imprint of “category” or “brand” in the minds of consumers. To a certain extent, the brand directly promoted as a synonym for the category. Pioneer of Sake Lees Mask POLA DAILY COSME is a typical example.
Changing Marketing Strategies Made Fresh Flourishing in China
“To extend the Chinese market, we are constantly developing new concepts which will follow the process of the research on Chinese market.” Lev, the founder of the Fresh, said.
32 Years Experience in Skincare Murad Is Extending Market in China
Murad opened its Tmall International overseas flagship store in July 2019. By the end of 2020, the store sale had grown 2.5 times year-on-year, with its star product “Resurgence Retinol Youth Renewal Serum” growing 700% in annual sales.
Mask With Art Experience Dr. Jart+ Widespread in Chinese Market
In the Double 11 – Chinese Shopping Festival- in 2020, Dr. Jart+ pre-sale broke $15 million for the first day ranking as the No. 1 in the imported mask category on same period.
Mistine Took Great Effort in Sunscreen And Gained Recognition
As a Thai beauty brand with a 33-year history, Mistine innovate product to follow the trend and respond to market conditions. The brand has demonstrated its strong strength in the sunscreen market.
Chantecaille May For Sale But Still Accelerating in the Chinese Market
It’s no surprise that Chantecaille paid extraordinary attention on the Chinese market. Since the pandemic, the resilience shown by the Chinese market has made it a bright spot in the earnings reports of many international beauty brands.
3CE Booming in China But Its Trademark Is A Hidden Danger
If 3CE plans to develop the Chinese market, it is urgent to solve its trademark issue.
China Becomes the Largest Market of Lancome in the World
With a sensitive sense of perfume and perseverance, the founder of Lancôme made his great effort to occupy certain status for his French brand in the global cosmetics market which was then monopolized by American brands.
