Modern people face increasing pressure, stay up late frequently, and engage in excessive medical beauty treatments, which have led to a growing prominence of dryness, redness, and skin sensitivity issues. Consequently, there is a rising demand from consumers for skin hydration and repair. Based on deep insights into this market trend, CHANDO, a leading Chinese local beauty brand, has recently launched a groundbreaking product, the Polar Isotonic Moisturizing Repair Mask, utilizing its patented polar probiotic products and isotonic hydration technology.
It is reported that this mask not only addresses the issue of excessive hydration that traditional hydrating masks may cause but also offers a fundamental repair solution for dry, red, and sensitive skin. It represents another exemplary masterpiece from CHANDO, showcasing the integration of advanced technology and natural beauty.
Hydration + Repair: CHANDO Introduces New Face Mask
Skin repeatedly experiences dryness, redness, and sensitivity, requiring better hydration and repair. The skin is often unstable, easily becoming itchy, flushed, and prone to sensitivity even with minor stimuli. It tends to become dry and powdery after applying makeup. After undergoing medical beauty treatments, the skin becomes extremely dry. Sensitivity and redness may occur after sun exposure. The change of seasons can also cause discomfort… It can be said that dryness, redness, and sensitivity are the primary concerns for most women.
Taking skin sensitivity as an example, according to the “Consensus of Chinese Experts on the Diagnosis and Treatment of Sensitive Skin,” 40%-56% of Asian women currently have sensitive skin, with approximately 36.1% of Chinese women facing sensitivity issues. Furthermore, after undergoing cosmetic procedures such as acid peels and Thermage, most individuals experience skin redness.
It is well known that due to the fragile and easily damaged skin barrier of Asian women, they are more prone to skin sensitivity. Skin sensitivity is a prominent issue for consumers aged 18-35. Therefore, skin barrier repair can be considered a fundamental skincare routine for all skin types.
In addition, with the increasing popularity of discussions on various suboptimal skin conditions (sensitive skin, acne-prone skin, compromised barrier, dull skin, etc.) on social media, there is a growing demand for repairing skincare products that can alleviate these symptoms. This has led to the explosion of the repair product market. According to the “Tmall International 2022 Research Report on Brand and Core Ingredient Trends in Medical Research Institutes,” “barrier repair and soothing stabilization” and “evening out skin tone, brightening dullness” are the skincare effects that consumers are most concerned about, accounting for 22% and 23.5% of the demand, respectively.
The importance of moisturizing doesn’t need further explanation; it has always been a timeless focus in the skincare industry. According to market research by iMedia, 57.8% of consumers prioritize moisturizing and hydration when choosing skincare products. Consumers have generally developed the skincare awareness of “moisturizing and hydration as the prerequisite for any effective skincare product.”
In response to the market demand for these two essential skincare benefits, CHANDO has introduced the Probiotic Isotonic Face Mask. According to the brand, this mask provides both hydration and repair effects to meet consumers’ skincare needs. It is worth noting that this product is not only suitable for the general public but also for individuals with sensitive skin and those who have undergone medical beauty procedures. Its wide range of applications makes it suitable for a diverse range of users.
Self-developed ingredients + Isotonic Hydration Technology, CHANDO Face Mask Instant Hit
It is understood that CHANDO Polar Isotonic Moisturizing Repair Mask received rave reviews from consumers shortly after its launch in mid-May this year. It was selected as a new product on Tmall’s soothing patch mask ranking and reached the top spot on the chart on May 31st. It can be said to be an “instant hit” upon its release. Undeniably, the positive market feedback is closely related to CHANDO Group’s continuous advancement in scientific research.
Firstly, CHANDO Polar Isotonic Moisturizing Repair Mask incorporates CHANDO Group’s self-developed ingredient, Himalayan probiotic derivatives. According to the introduction, this ingredient originates from extreme polar cold environments. The research team at CHANDO Group revived and activated strains stored in a -80°C low-temperature environment, and then underwent stable deep fermentation to obtain the product essence. As explained by the CHANDO brand, the fermented product contains 601 active small molecules, including vitamins, minerals, and more. Each mask contains over 110 million probiotic essence, effectively accelerating cell self-repair for fast repair effects.
In addition to the core ingredient of Himalayan probiotic derivatives, CHANDO Polar Isotonic Moisturizing Repair Mask also includes ingredients such as Himalayan barley polysaccharide, 98% pure vitamin B5, and dual extracts of Centella Asiatica. These ingredients play a role in repairing cell scratches, promoting hyaluronic acid and epidermal factor production, and establishing a five-layer barrier repair system including the stratum corneum barrier, defense barrier, physical barrier, soothing barrier, and basal barrier, reaching deep skin repair.
Notably, CHANDO has also applied the “Isotonic Hydration Technology” to the face mask for the first time. It is reported that the core of this technology is to achieve similar osmotic pressure between the intracellular and extracellular fluids, maintaining dynamic balance of moisture inside and outside the skin, and providing the optimal environment for cell self-repair.
Therefore, with the support of Isotonic Hydration Technology, CHANDO Probiotic Isotonic Face Mask addresses the long-standing consumer pain point of “overhydration.” It effectively improves the problem of skin becoming drier after prolonged mask usage and maintains the healthy state of the stratum corneum. In other words, consumers don’t need to worry about their skin’s moisture being drawn back after leaving the mask on for too long.
It is worth mentioning that CHANDO is one of the first brands in the industry to adopt the Isotonic Hydration Technology, once again leading the innovation in the face mask category.
As for the mask sheet, CHANDO Polar Isotonic Moisturizing Repair Mask uses an environmentally friendly and biodegradable patented crystal clear silk mask sheet. It is reported that the mask sheet has passed SGS zero irritation verification and can gently care for the skin.
According to third-party efficacy evaluation experiments, after using CHANDO Polar Isotonic Moisturizing Repair Mask, the moisture content of the skin’s stratum corneum can increase by 88%, the burning sensation can be reduced by 7 degrees Celsius, and skin moisture loss can be reduced by 16%. At the same time, the mask is free from alcohol, dyes, paraben preservatives, mineral oil, fluorescent agents, fragrance additives, and other potentially harmful substances, making it suitable for sensitive skin and post-medical beauty procedures.
Leader in the Face Mask Category
In fact, not only the newly launched Polar Isotonic Moisturizing Repair Mask follows consumer trends, but CHANDO always focuses on consumer needs and continuously expands the efficacy and types of face masks, forming a comprehensive product matrix, with each sub-category having representative popular products.
For example, CHANDO Plant Mask, which targets basic hydration and moisturization, ranks as the top-selling moisturizing mask in CHANDO; CHANDO Niacinamide Ampoule Mask 2.0, which targets brightening and whitening, ranks as the top product in the Tmall whitening mask category; and CHANDO Freeze-Dried Collagen Mask, which targets sensitive and anti-aging skin, ranks as the second top product in the Tmall freeze-dried mask category. The CHANDO Polar Isotonic Moisturizing Repair Mask combines the two major functions of “hydration” and “repair,” occupying a place in both categories, thus perfecting the efficacy layout of CHANDO’s face mask category.
It can be seen that with keen consumer insights and persistent product innovation, CHANDO has successfully established itself as a leader in the face mask category. This is backed by the CHANDO Group’s accumulated research and development over the past twenty years.
To date, the CHANDO Group has established 20 professional laboratories and successfully applied for 458 patented technologies. They have also participated in the formulation of 31 national standards, industry standards, and group standards, and have published over 175 scientific papers. Through the exploration and application of interdisciplinary cutting-edge technology, the CHANDO Group has established six research platforms. These are the scientific research capabilities that the CHANDO brand can rely on and the core strength behind creating one popular product after another.
To a certain extent, continuously creating popular products is CHANDO’s winning tactic in expanding the brand’s boundaries. With strong research support, CHANDO takes each step with great solidity. The launch of the first isotonic face mask once again solidifies CHANDO’s leading position in the face mask category.
