Charlotte Tilbury, the renowned celebrity makeup artist and entrepreneur, is set to debut of her first fragrance collection. Charlotte Tilbury said this launch aims to evoke a range of emotions, vibrations, actions, and reactions, thanks to a collaboration with International Flavors & Fragrances (IFF) and their groundbreaking proprietary technology.
It is stated that this collection is dedicated to neuroscents. And as Charlotte Tilbury seeks to expand her brand into a 1 billion-euro makeup, skincare, and fragrance business, this introduction marks a significant milestone for the company, which has already established itself as the leading prestige combined makeup brand in the U.K.
The six fragrances in the collection is named Love Frequency, More Sex, Cosmic Power, Magic Energy, Calm Bliss, and Joyphoria. Working with IFF, a pioneer in scent research and the impact of fragrance on the brain, Tilbury’s vision of unlocking emotions through fragrance has come to life. With IFF’s extensive experience in the Science of Wellness program, the company has been studying the invisible power of ingredients for over 40 years.
The fragrances will be available for purchase starting April 30 on special order through the app, followed by availability from May 2 at Charlotte Tilbury Beauty Wonderland stand-alone stores, counters, the brand’s e-commerce site, and worldwide. The collection offers a 100-ml bottle priced at $150, as well as a 10-ml travel spray for $25. Additionally, customers can explore the discovery set box, featuring six 1.5-ml bottles, for $30.
The success of Charlotte Tilbury’s brand has been instrumental in driving growth for Puig, the parent company, with makeup being the fastest-growing division in 2022 and skincare in 2023.
