According to media reports today, in early 2024, Chen Zebin, the eldest son of the founder of Liby, Chen Kai Xuan, has taken over as Chairman of Liby Technology Group, assuming full control of the company. Chen Zhanxiong, the former Vice President of Liby Technology Group, has been appointed as Vice Chairman and President of Liby Technology Group.
Public information shows that Liby Technology Group is a leading Chinese national daily chemical enterprise founded in 1994. Chen Zebin joined Liby Technology Group in 2010 and has worked in various departments such as the brand department and brand operation center, and in 2015, he proposed and personally led Liby’s digital transformation.
After officially taking over, Chen Zebin stated, “Let everyone unleash their potential, provide them with a bigger platform, and allow more professional managers to excel and develop in Liby. This is also to ensure that Liby can continue to develop for a hundred years and move closer to becoming a world-renowned brand.”
