Today, Chinese beauty company Proya released its annual financial report for 2025 as well as its financial results for the first quarter of 2026.
According to the report, in 2025, Proya recorded operating revenue of RMB 10.597 billion, representing a year-on-year decrease of 1.68%. Net profit attributable to shareholders of the listed company reached RMB 1.49 billion, down 3.5% year-on-year.
By channel, online sales remained Proya’s primary stronghold. In 2025, online channels accounted for 95.58% of total revenue, while offline channels made up 4.42%. Online direct sales were mainly driven by platforms such as Tmall, Douyin, JD.com, Kuaishou, and Pinduoduo, while distribution channels included platforms like Taobao, JD.com, and Vipshop.
In terms of brand performance, the Proya brand generated revenue of RMB 7.689 billion in 2025, down 10.39% year-on-year, accounting for 72.64% of total core business revenue and remaining the company’s key pillar. The color cosmetics brand Caitang recorded revenue of RMB 1.255 billion, up 5.37% year-on-year, accounting for 11.86% of core business revenue and maintaining steady growth in the makeup segment.
The haircare brand Off & Relax delivered revenue of RMB 744 million, surging 102.19% year-on-year and accounting for 7.03% of core business revenue, emerging as a new growth engine. The skincare brand Yuefuti generated revenue of RMB 371 million, up 11.80% year-on-year, accounting for 3.50% of core business revenue and performing well in the young skincare segment.
From a product category perspective, skincare remained dominant, generating RMB 8.182 billion in revenue and accounting for 77.29% of core business revenue. Beauty and color cosmetics contributed RMB 1.563 billion, representing 14.77%, with continued momentum in makeup. Haircare products generated RMB 841 million, accounting for 7.94%.
In addition, Proya reported revenue of RMB 2.305 billion for the first quarter of 2026, down 2.29% year-on-year, while net profit reached RMB 367 million, a decrease of 6.05% year-on-year.
The report also showed that the company’s R&D expenses reached RMB 217 million in 2025, up 3.07% year-on-year, indicating continued investment in research and development. The parent company’s R&D expense ratio reached 4.83% for the year, an increase of 0.66 percentage points compared to the previous year, underscoring its strong commitment to innovation. Proya has established three major R&D centers, including those in Hangzhou and Shanghai—covering skincare, color cosmetics, and scalp research as well as applied research—and a European innovation center in Paris, forming a global R&D network.
