On April 15, Sa Sa International Holdings Limited (hereinafter referred to as “Sa Sa International”) announced its unaudited sales results for the fourth quarter ended March 31, 2026. The report shows that during the reporting period, Sa Sa International recorded revenue of HKD 1.233 billion, representing a year-on-year increase of 30.9%.
Public information indicates that Sa Sa International was founded in 1978 and is a leading beauty product retail group in Asia. The Group was listed on the Main Board of the Hong Kong Stock Exchange in 1997. Its business is primarily divided into two segments: online sales and offline sales.
In terms of breakdown, offline sales generated revenue of HKD 1.068 billion, up 33% year-on-year, accounting for 86.6% of total revenue. Within this segment, operations are further divided into Hong Kong & Macau and Southeast Asia. During the reporting period, revenue from Hong Kong and Macau reached HKD 975 million, up 34.9% year-on-year, making it the primary growth driver; Southeast Asia recorded revenue of HKD 93.2 million, up 15.3%.
Online sales recorded revenue of HKD 166 million, up 18.9% year-on-year, accounting for 13.4% of total revenue. Among these, Mainland China was Sa Sa International’s largest online market, contributing 42.2% of online sales; Hong Kong and Macau accounted for 36.2%, while Southeast Asia and other regions made up 21.6%.
In addition, CHAILEEDO’s analysis found that the 30.9% year-on-year revenue growth marks Sa Sa International’s strongest single-quarter growth rate in the past year. The company attributed this performance primarily to the strong rebound of its core Hong Kong and Macau markets, the robust return of tourist spending, and its continued strategy of introducing trending, best-selling beauty products and high-quality authentic goods.
