According to data released by the relevant department of the Korea Trade Association on December 25th, in the first eight months of this year, the export value of Chinese cosmetics to South Korea increased by approximately 190% compared to the same period last year. The advantages of Chinese cosmetics themselves, as well as the recent popularity of Chinese cross-border e-commerce platforms in South Korea, are favorable factors for Chinese cosmetics entering the South Korean market.
The report states that Korean consumers have reduced their spending on cosmetics this year due to factors such as rising prices. Cost-effective cosmetics are widely welcomed by consumers in South Korea, with Korean beauty bloggers stating in interviews, “I can’t do my makeup without concealer from China.” A complete set of Chinese lip tint products also appeared in Korean celebrity makeup rooms.
In Japan, not only has “Chinese-style makeup” become a popular topic on social media, but there has also been an increase in Chinese cosmetics counters in Tokyo department stores in recent years. According to statistics from the Japan Imported Cosmetics Association, in the first half of this year, the import of Chinese cosmetics products in Japan increased by approximately 45% compared to the same period last year, reaching around 6.1 billion yen, ranking second. Among them, the import value of eye makeup products reached 3.4 billion yen, with a year-on-year growth of over 51%, ranking first in terms of growth rate.
