On April 26th, Oclean, a digital oral care brand, announced that it had secured 100 million yuan in Series C financing, with the investor being the Yangzhou Hangji High-tech Zone Industrial Fund. It is reported that this financing round will be used for investment in research and development, the construction of an intelligent production base in Yangzhou, and an overseas operation center.
Oclean was founded in May 2016 and is a digital oral care brand under Oclean Health Technology (Shenzhen) Co., Ltd., headquartered in Shenzhen. Its product lineup includes smart sonic electric toothbrushes, water flossers, teeth whitening devices, oral odor and plaque detectors, oral scanners, and more. Oclean previously appeared on the North American crowdfunding platform Indiegogo in 2017, with overseas business accounting for ninety percent of its revenue. In addition, its offline market has expanded to more than 40 countries and regions, while online channels leverage DTC, Amazon, and AliExpress platforms, covering over 120 countries and territories.
Oclean has introduced AI-based oral health diagnosis functionality and has conducted research and collaboration with the American Oral Laboratory YRC and multiple domestic hospitals on clinical trials of smart toothbrush effectiveness and more comprehensive oral hygiene methods. Several research papers have been published as well.
Oclean founder Liu Shurun stated, “Oclean’s electric toothbrush can serve as an oral information collector, transmitting and storing consumers’ brushing habits big data in real-time. Although the surface of the domestic electric toothbrush market appears to be saturated, there are still opportunities for entrepreneurial companies, such as in the children’s toothbrush sector. In terms of domestic channels, Oclean has established an exclusive strategic partnership with Xiaotiancai, focusing on the domestic children’s toothbrush market. Additionally, Oclean is already a leading electric toothbrush brand in countries like Germany, Poland, and Portugal, and has received the “Deutschland Favorit 2023″ award for the most beloved product in Germany.”
The Yangzhou Hangji High-tech Zone Industrial Fund also stated, “We tend to invest in companies with core competitiveness and market prospects, especially those that can drive the transformation and upgrading of traditional industries, develop emerging industries, and improve the level of the industrial chain supply chain. In today’s increasingly competitive market, innovation is the key to the survival and development of enterprises. We actively seek out companies with independent research and development capabilities, mastery of core technologies, and the ability to continuously launch innovative products. Through investment, we support their R&D activities to promote technological innovation and industrial upgrading.”
