In a significant move towards embracing their “from farm to skin” philosophy, Clarins has recently acquired 115 hectares of land in France for product sourcing. With a vision to produce and process one-third of the plants used in their formulas on this new land by 2030, Clarins is committed to ensuring the utmost quality and traceability of their ingredients.
The brand’s plan will kick off with the cultivation of 50 different tree and plant species, scheduled to begin in the fall of 2024. The first harvest from this land is expected to take place during the 2025/2026 season. Among the crops to be cultivated are almonds, lavender, lemon thyme, apricot, quince, blueberries, nopal, and prickly pears. Clarins stated that these plants will serve as essential components in Clarins’ cosmetic formulas, offering customers the benefits of natural and sustainable beauty.
Virginie Courtin, the Deputy Chief Executive Officer of Groupe Clarins, expressed the company’s dedication to plant science and its role in developing innovative and effective cosmetic products over the past 70 years. She emphasized that the acquisition of this domain represents a continuous drive for progress, excellence, security, and traceability, all of which are aimed at delivering exceptional value to their loyal customers.
Clarins stated that this move aligns with Clarins’ longstanding commitment to responsible beauty since its inception in 1954. Clarins’ dedication to sustainable sourcing and production methods not only promotes eco-consciousness but also empowers customers to make informed choices about the products they use.
