Coty Partners with Beckham to Launch New Fragrance Collection

Recently, it is reported that David Beckham’s new product launch will coincide with the perfume launch of Victoria Beckham’s beauty brand.

Insiders have revealed that this is a new perfume collection introduced by the football legend David Beckham. The product, named “Collection,” will be available in September 2023 at the American department store chain JCPenney, followed by a nationwide release in January 2024. To celebrate the collection’s launch, Beckham will make a special appearance at JCPenney in the Roosevelt Field Mall in New York on October 12th.

The collection is inspired by Beckham’s personal memories of traveling with close friends and family and is characterized by exquisite wood notes, exuding oriental woody, warm, and sensual fragrances.

Beckham stated, “I’ve been fortunate to work with many incredible perfumeries from around the world over the past 15 years and this fragrance range combines their knowledge with my vision to create products that truly stand the test of time.”

Insiders added that the perfume brand is operated by Coty, the longstanding partner of the British football legend for the past 15 years. Stefano Curti, Chief Brands Officer Consumer Beauty at Coty., expressed that David, along with Coty’s fragrance experts and globally renowned perfumers Ane Ayo, Amandine Clerc-Marie, and Alexandra Carlin, have pushed boundaries, creating an extraordinary range of perfumes that elevate the art and craftsmanship of fragrances, providing a truly new experience.



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