Despite Hot Sales of Shu Uemura, Failed Ingredients for Several Times

In April of this year, shu uemura Loose Powder M Natural (weight 1.5 kg) was not allowed to enter China.

The shu uemura is named after its founder, Shu Uemura. Born in Tokyo, Japan in 1928, Shu Uemura moved to Hollywood for various reasons and started his career. With his unique insight into aesthetics, he gradually made a name for himself and became a popular makeup artist in Hollywood through his involvement in film makeup.

In the 1960s, Shu Uemura founded his studio and a personal makeup company. During this period, he created his first cleansing oil, which was based on the concept of deep cleaning with “cleansing oily makeup with oil”. It turned the perception of the beauty industry upside down. This led to Shu Uemura being called the “father of cleansing oil” and the emergence of the brand of shu Uemura. Until now, the cleansing oil remains a star products of the brand with a bottle sold every 7 seconds worldwide.

In addition to cleansing oils, Shu Uemura combining Eastern and Western cultures with professional craftsmanship has also pioneered several precedents, such as the hard formula eyebrow pencil which is also high reputation among Chinese consumers and has also been followed by other brands. As a pioneering innovator in the industry, Shu Uemura himself and his eponymous brand shu uemura have also gained international recognition and caught the attention of the L’Oréal Group.

In November 2000, L’Oréal Group acquired 35% of the shares of Shu Uemura Cosmetics through its Japanese subsidiary in order to take over the rights to the Shu Uemura in international markets outside Japan. The brand was also the first brand of L’Oréal Group from Japan.



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