Douglas’ Q4 Sales Soared Due to E-commerce and Offline Stores

The German premium beauty retailer has a platform strategy, which comprises e-commerce, marketplace and stores.

German premium beauty retailer Douglas reported Tuesday that sales in the fourth quarter of its most recent fiscal year made advances, driven by e-commerce and reopened brick-and-mortar stores.

The company’s sales in the three months ended Sept. 30 reached $852 million, up 3.4 percent in reported terms and 7.3 percent on a like-for-like basis versus the same prior-year period.

Douglas’ online sales grew 16.7 percent to $239 million . While the group’s in-store revenues declined 0.9 percent in reported terms, they advanced 3.7 percent on a comparable basis to $609 million.

“Thanks to our consistent digitalization strategy #FORWARDBEAUTYDigital First, we managed to sustain robust growth in e-commerce in the fourth quarter even after the stores reopened, gaining further market shares and outperforming the market as a whole,” said Tina Müller, Douglas Group chief executive officer, in a statement. “After months of lockdowns in the previous quarters, the stores have now bounced back well. At the same time, we’ve augmented our operating results and, thus, also our profitability by a significant degree.”

Douglas’ operating results rose 25 percent to $32 million in the fourth quarter.



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