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Fashion Shoe Brand Vince Camuto Launches First New Fragrance in Five Years

Renowned lifestyle label Vince Camuto has unveiled Ava Phillippe, a rising star in modeling and acting, as the fresh face for their globally recognized fragrance collection. This partnership kicks off with the debut of their latest women’s scent, Wonderbloom, set to hit shelves in April 2024, price at $98.

This release signifies Vince Camuto’s inaugural fragrance launch since 2019, when they selected model Jasmine Sanders to represent their Illuminare Eau de Parfum.

Ava Phillippe embodies the values cherished by the Vince Camuto community, forging a genuine and stunning collaboration. By truly crafting her own unique identity, she encapsulates a bold individuality that seamlessly aligns with the core of the new Wonderbloom Eau de Parfum.

“I’m so honored to be a part of the Vince Camuto family as the Global Brand Ambassador for their exquisite fragrance line,” said Ava Phillippe. “To me, this partnership is an organic extension of my self-expression and appreciation for beauty. Wonderbloom is a lovely manifestation of individuality and femininity, and I can’t wait for everyone to enjoy this fragrance as much as I do.”

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