Yesterday, Roll Out announced that the field marketing agency Roll Out CEO and majority shareholder, as well as the founder of the company acquires 100% of its shares.
It is stated that Roll Out has established itself as a agency in the field marketing sector, developing a ‘competence-driven’ model to ensure that experiences are aligned with client needs, particularly in the era of digital transformation. Additionally, Roll Out is in creating bespoke events and projects to detail to identify and meet brand needs, thereby supporting them in reaching the most strategic touchpoints.
Over the years, Roll Out’s experience has led the agency to work alongside renowned international brands, both within Italy and across Europe, particularly in the IT and Beauty sectors. The agency’s client portfolio includes major groups such as L’Oréal, Kering, Microsoft, Samsung, and Rakuten Kobo.
Following this acquisition, control of the agency remains with its founder, who will be supported by long-standing managers within the company. The goal is to drive significant commercial expansion and develop business intelligence and data analysis services. “Roll Out has always believed in the interaction between brands and people, and with this philosophy, it is ready to meet the evolving market needs,” says Resi Calani. “With this change, Roll Out will have a streamlined and responsive governance, strongly business-oriented, allowing it to adapt to the multiple marketing challenges across various channels, providing our clients with increasingly strategic, creative, and personalized support.”
