Gap Inc. is setting its sights on beauty and accessories as part of a broader strategy to drive growth and strengthen customer engagement across its portfolio. The company announced a series of leadership appointments and industry collaborations to steer its expansion into these new categories.
Deb Redmond has been named general manager of beauty, while Michele Parsons will serve as general manager of accessories. To further bolster its efforts, Gap Inc. has tapped industry veterans John Demsey, former executive group president of Estée Lauder, and Reed Krakoff, three-time CFDA “Accessory Designer of the Year,” as executive directors of beauty and accessories, respectively.
Richard Dickson, president and CEO of Gap Inc., called the move a step toward unlocking “promising growth engines” for the company. “With the support of best-in-class industry leaders, we are well poised to not only expand our product offerings but establish these categories as meaningful growth drivers for our portfolio,” he said.
Old Navy will be the first to roll out the beauty initiative this fall, launching a family-friendly assortment in 150 stores. Select locations will feature dedicated shop-in-shops with trained beauty associates. Gap will follow with its own beauty line in 2026. Accessories expansion will take a phased approach, designed to deepen the brands’ reach and strengthen connections with consumers over time.
